The open air event, attended by dignitaries and leaders from the corporate, academic, diplomatic and conservation world, was staged alongside the life-size images showcasing Europe’s rich natural heritage in all it’s glory.

Quote Rafael Nadal:
“I’m sincerely grateful to be invited to join this wonderful initiative, and also to the United Postcode Lotteries for the great support that they are giving both to Wild Wonders of Europe to bring this exhibition to Madrid and to our Rafa Nadal Foundation which works to help socially deprived kids and teenagers. Nature is also vitally important for the future of the children that we work with.”

The exhibition remains on display alongside the park’s beautiful rose garden until 15 December 2012 with free entry all day.

Life Exhibitions er i gang med et nyt udsmyknings-koncept: Brands gennem billeder. ”Vi visualiserer virksomhedens brand gennem udsmykning af mødelokaler og kantiner,” siger Søren Rud.

Moderne branding er mere end en cowboy på et stakit. Det er også lys, lyd og visuelle udtryk. Det mener i hvert fald Stine Norden og Søren Rud fra Life Exihibitions, som også står bag de store bog- og udstillingssucceser ”Jorden set fra Himmelen”, ”100 Steder” og ”Danmark Dejligst”, og de har udvidet forretningsområdet med indretning og udsmykning af virksomheders domiciler og lokaler.

– Den grundlæggende tanke er ganske enkelt at visualisere en virksomheds brand og værdier på en ny måde, og tænke indretning og udsmykning af fx. mødelokaler og kantiner ind som en integreret del af den samlede kommunikation af brandet – og bruge det aktivt og strategisk så det afspejler virksomhedens budskaber, siger Søren Rud.

I 12 år har Stine Norden og Søren Rud arbejdet med formidling og kommunikation gennem fotografiet. Ikke mindst de store udendørs-udstillinger, bl.a. på Kgs. Nytorv, der har tiltrukket millioner af gæster fra hele Europa. Siden 2001 har de to udstillet i 16 byer i 9 lande verden over.

Erfaringerne er nu blevet transformeret og samlet i et nyt udsmyknings koncept, hvor man fastholder de bærende ideer om at få mennesker i tale igennem fotografi og illustrationer som udsmykning men også branding af virksomheder og organisationer – både som intern markedsføring over for medarbejdere og eksternt for kunder og gæster.

Efter flere udsmykningsopgaver for bl.a. Det Europæiske Miljøagentur, Miljøministeriet og senest Care Danmark, er tiden moden til nye formater, væg-til-væg oplevelser og fotografisk story-telling.

– Mange virksomheder råber i disse tider på relevant content i markedsføringen, og vi har gennem vores udstillinger god erfaring med netop at koble og eksponere virksomheder med unikke fotos og illustrationer. Kunsten er at få den enkelte kundes egenart til at gå op i en ligning med smukke fotos, designet af opsætningen og en i nogle tilfælde en daglig rum-oplevelse, slutter Stine Norden.

Skrevet af Christian W. Larsen

With an impressive 15% of the exhibition images from Spain, Spaniards can rightly be proud of their rich heritage! The exhibition has been made possible by our main partner, Rewilding Europe – a ground breaking initiative that is leading the way in a new conservation vision for Europe, together with The City Council of Madrid, The United Postcode Lotteries, The Madrid Community, The World Wilderness Congress, WILD 10 w hich comes to Salamanca in 2013 and Philips.

Location: El Retiro Park, Madrid, Spain
Date: 25 September – December 2012

- We would like to highlight Danish Ministry of Environment.

With our wide experience in which kind of photography “talks” to people, we have in a joint venture with the Ministry found the best photographic solution for their six meeting rooms

Each meeting room has it own name: The Lake, The Forest, The Valley.. using the themes from our big exhibition and book project: Danmark Dejligst (Denmark Naturally)

Contact us if you would like great tailor-made photography in your office!

At Design City you can experience the 50 pictures by taking the newly made paths
along Kolding Å – thus combining two excellent experiences of both nature and
culture. The trip is 1.5 kilometres long.
Design City Kolding is an ambitious urban development plan where an entirely new
district of 90.000 m2 floor space are being developed, built and rented out during future years.
The philosophy behind the project is based on sustainability, new ways of cooperation and innovation
through design.
At Trapholt the 50 pictures are placed in the museum park area. The great tales
of the exhibition concerning global changes, can very easily be transformed into
consideration of how well we are doing as regards our appreciation and protection
of Kolding – our own local community? This is why we have included local children
and citizens and invited them to participate with photos from Kolding, Christiansfeld,
Vamdrup or Lunderskov, showing their own particular place to remember.

The exhibition was made possible thanks to: Kolding Kommune, Design City Kolding and Trapholt Museum!

Trapholt
Æblehaven 23

Design City Kolding
Kolding Åpark 2

Location: Washingtonplatz, behind the Main Station/Hauptbahnhhof
Date: 22 May – 27 July, 2012