This year the photographers Stine Norden and Søren Rud are awarded the CARE Danmark Award for their outstanding engagement in CAREs work to raise awareness on the consequences of climate change. The CARE Danmark Award is handed out once every year in order for CARE to give something back to the people, who make an extraordinary effort to support the organization’s work towards poverty reduction and disaster preparedness in some of the poorest countries in the world.
Stine Norden and Søren Rud will receive the CARE Danmark Award on April 28th 2010 for their inspirational partnership with CARE on the exhibition ‘100 Places to remember before they disappear’. 800.000 people have visited the ‘100 Places’ exhibitions in Aarhus and Copenhagen. And even more Danish people have learned of the project through TV commercials, the newspaper MetroXPress and the 36.000 sold copies of the book ‘100 Places’.
‘With their ability to communicate through photography and their way of connecting with people, Stine Norden and Søren Rud are able to reach a wide audience with the message of why it is so important to focus on climate change now,’ said Niels Tofte, Secretary General of CARE Danmark, and goes on to say: ‘CARE has learned a great deal from the collaboration and could never have carried out the project without having people like Stine and Søren with their enthusiasm, expertise, and years of experience on the team. We can reach a much wider audience with our solutions to climate change, if we have the Danish people’s attention and support. That is exactly what the exhibitions helped us achieve’.